Today, Michelob has essentially discontinued marketing of Michelob Light, centering their efforts on pushing Michelob Ultra from its current fourth position on the beer sales chart to number one. It is the fastest growing beer since Bud Light and is currently one of the few beers on a steady increase. In fact, Michelob Ultra has challenged every top beer in the United States and is very much holding its own too. Since then, Michelob Ultra has continued to widen the gap between it and Michelob Light. However, the brand’s marketing focus changed to younger individuals barely two years later due to the beer’s massive popularity among that audience. This new beer was originally targeted at adults on an Atkins diet.
In an effort to salvage its light beer line, the brand launched Michelob Ultra in 2002. The company would later focus its marketing on Bud Light, which was a lot more successful after its debut.Ībout two and a half decades after Michelob Light was first developed, it was clear to the Michelob brand that their light beer market was dying and fast too. However, Michelob Light did not take the market by storm or come close to the lofty expectations AB InBev set for it. Americans were increasingly favoring light and diet beers because of the increased awareness of their calorie intake. This was the company’s first entry into the light beer market, which, I must say, took off a couple of years before that. In 1978, AB InBev introduced Michelob Light into the market. Then, to properly compare the two, we will consider their beer characteristics, including flavor, aroma, mouthfeel, calories, alcohol content, and appearance. Below, we will duly examine key aspects of both beers, including their history and how they are classified. That’s a quick answer to the question, but it doesn’t tell the full story of both beers. While both beers use similar ingredients, Michelob Ultra has the lighter, more refreshing taste of the two beers. Michelob Light is the heavier of the two beers in terms of calories and carbs. Michelob Light has an alcohol content of 4.3%, while Michelob Ultra has an alcohol content of 4.2%. Michelob Ultra and Michelob Light are light American lagers.
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